Marketing and SEO Specialist
Part Time - Remote
We are seeking a dynamic Marketing Strategy and SEO Specialist to join our team. As a key member of our marketing department, you will be responsible for driving organic traffic to our website through effective SEO strategies, creating engaging content, and providing expert marketing consultation to support the team’s objectives.
Responsibilities:
- Develop and implement comprehensive SEO strategies to improve website visibility, search engine rankings, and organic traffic.
- Conduct keyword research, analyze website performance metrics, and identify opportunities for optimization.
- Create high-quality, SEO-optimized content including blog posts, articles, landing pages, and website copy.
- Collaborate with the marketing team to develop content calendars, plan campaigns, and execute marketing initiatives aligned with business goals.
- Provide guidance and expertise on marketing best practices, trends, and emerging technologies to enhance overall marketing effectiveness.
- Monitor and analyze website traffic, user engagement, and conversion rates to identify areas for improvement and optimization.
- Stay updated on industry trends, algorithm changes, and SEO best practices to ensure the website remains competitive and optimized for search engines.
- Provide regular reporting and analysis of SEO performance metrics, identifying key insights and recommendations for continuous improvement.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or related field.
- Proven experience in SEO strategy development, implementation, and optimization.
- Strong understanding of search engine algorithms, keyword research tools, and SEO analytics.
- Exceptional writing and editing skills, with the ability to create engaging and SEO-optimized content.
- Experience with website analytics tools such as Google Analytics or similar platforms.
- Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
- Ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment.
- Creative thinking and problem-solving skills, with a results-driven mindset and a passion for continuous improvement.
Join our team and play a crucial role in driving our digital marketing efforts to new heights!